[ Public Relations ]

Priority On Parenting - Fatherhood Initiative
The Prince William Area Fatherhood Initiative was developed to reach non-custodial fathers in the community and encourage them to be responsibly involved in the lives of their children. We began with the development of a logo and web site. We then conducted thorough research into how to best reach our target market. This included a survey of fathers in Lorton Penitentiary. We then developed print ads, posters, brochures and radio ads to reach fathers who were no longer involved in the lives of their children.