[ Public Relations ]

The Child Protection Partnership
The Child Protection Partnership is a private/public effort in the greater Prince William area that is committed to ensuring that children in the community grow up in a supportive and nurturing environment.

A logo and a Web site were developed to explain the program. We then launched a campaign of billboards, print ads, posters, bumper stickers, and radio ads. To kick off the campaign, we arranged a press event attended by dignitaries in the community which received coverage in local and regional newspapers. An agency representative also promoted the partnership as a guest on community television programs.