[ Advertising ]

KONI North America
KONI North America, a division of ITT Industries and KONI B.V. of Oud-Beijerland Holland, is the worldwide leader in shock absorber technology and manufacturing. We introduced a new print strategy to promote their automotive shock absorber line. The campaign includes aggressive targeted media coupled with striking graphics and a theme that highlights their rugged durability and performance. The
results have been unprecedented with sales lead increases of more than 235%.